What is product definition?

Product definition is the process by which a team describes what it is that they are building for their target customer(s).

There are many levels to product definition - a one-page summary or landing page is appropriate at the very beginning of the product development journey; as the team builds knowledge about the market, the customers and their needs and wants, more detail will come in making the product definition actionable by technical developers.

Special thanks: Martin Trust Centre, MIT

March 2019