The core is the defensible kernel of your company that you will defend at all costs.
The core needs to be:
- Unique: something you can do better than anyone else
- Grows: over time
- Important: ties directly to your quantified value proposition and what customer care about. You need to have motes to help you get to your core – IP for example could be a good thing to buy you time to develop your core.
Special thanks: Martin Trust Centre, MIT
Edit: Javier Rojas, 16/04/20