There are three ways to start a company:
- Start with a technology or solution that you think is unique, and find a problem to solve and a team to solve it with.
- Start with an idea for a problem you want to solve, find a team, then develop a solution.
- Start with a team and find an idea for a problem to solve, then develop a solution.
In short: it's always going to be permutations between team, idea for a problem to solve, and a technology or solution that solves it. Contrary to common belief, however, the first way is almost always the most time consuming way and is at high risk for evolving into a situation where the solution is a hammer looking for a nail. That said, this is the path of many deep tech, tough tech and biotech startups. There is still a way to succeed - the founding team just needs to know they need to go back two or three steps into problem space, brainstorm and explore problems they think their technology can solve, and then build out their solution with their unique technology.
Special thanks: Martin Trust Centre, MIT
Edit: Javier Rojas, 08/04/20