Disciplined Entrepreneurship written by Bill Aulet

Disciplined Entrepreneurship is a systematic and rigorous 24 step to build new innovation-based ventures, created at MIT.

It has proven extremely valuable for hundreds of thousands of entrepreneurs globally at all experience levels.  Rather than invent new concepts, Disciplined Entrepreneurship assembles the tools that have already established track records of success in practice from many different sources.  It then integrates them together in an easy to access and prescriptive road map.

Disciplined Entrepreneurship is changing the way people think about entrepreneurship. Many believe that it cannot be taught, and those who are successful in starting a business are born with something others do not have. This book dispels that myth and shows how innovation-driven entrepreneurship can be broken down into discreet behaviors and processes which can be taught to the intelligent, hardworking, people using this book.

Presenting an easy to understand and implement a proven framework that is both comprehensive and integrated. This approach consists of 24 steps which include:

• Market segmentation
• Quantify the value proposition
• Define your core
• Map the process to acquire a paying customer
• Define your business model and pricing strategy
• Test key assumptions, develop a product plan, and more.

Further details here: Disciplined Entrepreneurship