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Interview techniques

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  • How many interviews do you need to build a good persona?
  • How do you build a discussion guide for a detailed interview?
  • What are some magic phrases to help me run an open-ended interview?
  • Is it a good idea to start a customer interview with an β€œon a scale of 1-5” question?
  • What if every conversation with a new interview subject is a whole new conversation?
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